Beggar’s Honey 

by Jack Latham

‘Beggar’s Honey’ is an exploration into the clandestine world of click farms. Click farms are shadowy operations that are responsible for artificially inflating the engagement metrics of content on social media, manipulating the algorithms with serious consequences – from influencing consumer behaviour to compromising the integrity of democratic processes.

Jack Latham’s project seeks to expose the inner workings of click farms for the first time. By juxtaposing the captivating with the covert – images gleaned from TikTok, Instagram and Facebook alongside photographs of click farms in Vietnam and Hong Kong – he challenges our perception of the digital landscape and urges us to question the authenticity of the content we encounter daily.

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